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Since the publication of the original edition, the importance of interpreting business data has become mission critical for professionals in all types of businesses.� These professionals have discovered the benefits of business analysis to address their organizations most crucial strategic and tactical challenges.� The Second Edition of this successful guide to business analysis, shows readers how to apply analytical tools without having to mire themselves in advanced math or arcane theory. Analysis Without Paralysis teaches readers the fundamentals of business analysis through the use of 12 core tools. Each tool will make the way readers assess and interpret their business' data more effective, accurate, and actionable.� Accessibly written, the authors walk readers through the entire business analysis process and then explain ad illustrate each of today's most valuable analysis tools so business professionals will be able to make better decisions about their company's strategy and operations--and achieve better results.� The Second Edition includes three new analytical tools and updates all of the prior edition's cases. For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples.
- Sales Rank: #843186 in Books
- Published on: 2012-09-27
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.00" w x 6.00" l, 1.17 pounds
- Binding: Hardcover
- 288 pages
From the Back Cover
Fully Updated: More techniques, New examples!
The Practical, Easy-to-Use Guide to Strategic and Business Analysis for Every Decision-Maker
More and more decision-makers are recognizing the immense potential of business analytics for developing winning strategies and making better choices. This friendly, plain-English guide to business analysis will help you choose the right tool, use it properly, and apply the results–without burying you in advanced math or theory!
�
Babette Bensoussan and Craig Fleisher walk you through the entire business analysis process and thoroughly demystify each of today’s 12 most valuable analysis tools. Their practical insights and realistic case studies will help you transform data into insight, transform insight into strategy, anticipate emerging threats and opportunities, and build powerful competitive advantage!
�
Covers these tools:
• BCG Growth/Share Portfolio Matrix
• Competitor Analysis
• NEW! Driving Forces Analysis
• Financial Ratio and Statement Analysis
• Five Forces Industry Analysis
• Public Issues Analysis
• NEW! Product Life Cycle Analysis
• Scenario Analysis
• Macroenvironmental (STEEP/PEST) Analysis
• SWOT Analysis
• Value Chain Analysis
• NEW! Win/Loss Analysis
�
If you’re a manager or business owner, you need tools to make better decisions–about business strategy, marketing, competition, positioning, product development, and much more. In Analysis Without Paralysis, Second Edition, two renowned experts on business analysis and strategy bring you those tools, in plain English!
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Babette Bensoussan and Craig Fleisher teach you exactly what you need to know to use these tools, even if you’ve never performed business analysis before. They begin with a practical, realistic introduction to the analysis process, and then walk you through twelve essential analysis techniques.
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You’ll master classic approaches like SWOT analysis and Porter’s Five Forces, as well as the latest approaches to competitor, financial, issue, and value chain analysis. Bensoussan and Fleisher guide you through analyzing global, social, political, and macroenvironmental challenges that will shape the future of your business. In this edition, they also add three new techniques–Driving Forces, Product Life Cycle, and Win/Loss–plus new example data throughout.
�
For every tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case studies. The result: a book you can rely on to address any strategic or business challenge–whatever your role, experience, industry, or environment.
�
Don’t just collect data–use it for competitive advantage
Uncover correlations, assess trends, identify performance gaps, and identify your best opportunities
�
Get truly actionable outputs from your analysis
Perform future-oriented analysis that leads to better competitive strategies and tactics
�
Use analysis to anticipate and adapt to rapid change
Get early warnings of emerging threats–and respond more quickly
About the Author
Babette E. Bensoussan (West Chatswood, Australia) is Managing Director of the MindShifts Group, a company specializing in competitive intelligence. She is widely recognized and sought after for her expertise in competitive analysis and has consulted with clients from Fortune 500 companies.
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Craig S. Fleisher (Madison, Wisconsin) is Chief Learning Officer at Aurora WDC, a professional services firm specializing in intelligence. A globally active consultant, executive educator and speaker, Fleisher is widely considered to be the "Dean of Competitive and Market Intelligence Analysis."
The two authors also collaborated on foundational competitive intelligence books Business and Competitive Analysis (FT Press, 2007) and Strategic and Competitive Analysis (Pearson, 2003).
Most helpful customer reviews
12 of 14 people found the following review helpful.
Proscriptive without being restrictive
By Bunyyup
In "Analysis without Paralysis," Bensoussan and Fleisher present an even dozen methods for conducting analysis for businesses that lead to results and not to endless "paralysis by analysis."
I really liked this book! It was well written and is a great resource if you are working in the consumer products world. I came at this as a general process analyst, operations research type guy.
The book is very well written and edited. The style is conversational. You could imagine being in an interactive meeting with Bensoussan and Fleisher as you read the book.
The first two chapters describe the role of analysis in business and the generic analysis process respectively. At first blush, I was not keen on the generic chapters, but it did provide a framework for the reader to compare the dozen in-depth analysis techniques described in the rest of the book.
Each analysis technique chapter begins with a description and purpose section that quickly tells you if this is a technique that you want to invest more time reading about or trying to apply. Then, the chapter goes through a more or less detailed description of the process and products associated with the technique. Each chapter concludes with Endnotes for further reading, and that was very helpful.
One caveat is in order, this book is exactly what it claims to be, a business resource. If you work in the social world or non-profit sector, many of the techniques will still be useful, but you will have to do some significant translation. That is not a bad thing, but it is an important point from an expectation standpoint.
The authors also did not treat all analysis techniques as being equal. They spent considerably more pages on Growth/Share Portfolio analysis, Five Forces Analysis, and Financial Statement analysis than the other areas. Growth/Share can be applied to the non-profit sector in an abstract way as can Five Forces Analysis. Financial Statement analysis is not so helpful if you are using societal good or utility as your drivers rather than dollars and cents.
Product Lifecycle analysis was presented in a survey form, and you have to stretch a bit to use it in a service industry. It is even more of an abstraction if you want to use these techniques in a non-profit setting.
Some of the more useful techniques for the government and non-profit worlds, e.g., SWOT analysis, were more survey chapters than detailed looks.
All in all, this is a good book for any manager responsible for process development or execution, and it is a great book if you work in the consumer products world.
In service,
Rich
The Original Dr. Games since 1993
10 of 12 people found the following review helpful.
Great intermediate level resource for strategic analysis in business
By Todd I. Stark
I found this a very good intermediate level book on strategic analysis for business. The tools are well chosen and diverse, the format explains the use and rationale of each tool very well, and the examples are contemporary, relevant, interesting, and relatively easy to follow. This is intermediate level because it does require some general understanding of markets, business processes, and analytic techniques, but the techniques and the level of explanation in this book are still suitable to people who are not professional analysts. That is, I think any experienced upper level manager should be able to pick up this book and understand and begin to use at least most of these techniques in their own business with a little study and effort even if they have never used them before.
This book also stands out among business books in providing a brief but solid grounding in the origin and theory of each technique, followup reading, and both the strengths and teh weaknesses of each technique, rather than just presenting examples and case studies. I think this book is a great resource for any reflective business strategist. The biggest caveat I would raise about this book is that it is focused very specifically on general business strategy, that is, navigating markets and finding better ways to allocate resources across business units in order to be more profitable. It would be difficult to apply most of this information to other kinds of analysis or strategy.
7 of 9 people found the following review helpful.
Best primer on Business Analysis tools without having an MBA
By Amazon Customer
Great book to learn a diverse set of tools for business. The authors took a pretty boring, academic and hard to grasp subject and made it enjoyable. Complex models, such as BGC Portfolio Matrix and Porter's Five Forces Industry Analysis, are clearly explained. The strengths and weaknesses of each tool are explained, along with a method of how to complete the tool. Each tool was well illustrated and contained a case study to see a practical application of the tool.
I found the strongest chapters were on Financial Statement Analysis, SWOT, and Win/Loss Analysis. Even if you don't have to do much analysis for your business you need to know how to read financial statements. SWOT and Win/Loss analysis are needed for everyone - and this book avoids the superficial treatment and use of those tools. The book points out for example that SWOT analysis s supposed to flesh out strategic opportunities in contrast to the organizational capabilities - not be a "why they should buy from us" spin tool as it is usually used for.
The book has a large gap - how to research and quantify much of the data needed to do analytical work. Some tools, for example, you have to develop and rank various criteria. This book offers no quantifiable method for doing that ranking - making the results subjective and arbitrary, the very things analysis is supposed to eliminate or at least minimize. Understandably this book isn't about research methods but without explaining how to get good inputs none of theses tools will be effective. Most tools require accurate and in-depth information on markets and competitors. How do you get that data? Other tools require establishing various outcomes and criteria to be studied. How is that done in a way that doesn't lend itself to the analyst's biases or spin? You won't find those answers here. To perform a credible analysis you will need to get a better resource that fleshes out the method and gives you empirical methods of developing, sorting, and ranking input data.
That said, I haven't found a better book that puts together a wide assortment of business analytical tools and explains them sufficiently to know when and where to use each. With a companion book on how to do competitive/market research, this will be an invaluable and often used resource on my bookshelf.
See all 33 customer reviews...
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