Selasa, 29 Oktober 2013

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This book offers a comprehensive examination of Methodist practice, tracing its evolution from the earliest days up to the present. Using liturgical texts as well as written accounts in popular and private sources, Karen Westerfield Tucker investigates the various rites and seasons of worship in Methodism and examines them in relation to American society.

  • Sales Rank: #2854891 in Books
  • Published on: 2001-03-08
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.30" h x 1.40" w x 9.10" l, 1.50 pounds
  • Binding: Hardcover
  • 368 pages

Review

"American Methodist Worship is the most comprehensive history of worship among John Wesley's various American spiritual descendents that has ever been written. It will be a foundational book for anyone who wishes to understand how American Methodists have worshipped."-Sacramental Life


"This groundbreaking study will help to reshape the way that we think about early American Methodist worship and how it connects to more recent trends."-- The Journal of Religion


"Karen Westerfield Tucker's exhaustive examination of the history of American Methodist worship may indeed launch a new genre in liturgical historiography: denominational liturgical histories. The genius of this contribution is its comprehensiveness in examining for the first time the worship life of an American ecclesiological tradition."--Doxology


About the Author
Karen B. Westerfield Tucker is at Duke University.

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By Victor Han
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Fox and Kohlrieser discuss best practice methods for self-regulation, managing conflict, and negotiating skillfully, and how these lead to high-performance leadership. Contains new material from Erica Ariel Fox, revised for 2015; Daniel Goleman’s conversation with George Kohlrieser; and a bonus feature with Peter Senge.

  • Sales Rank: #654363 in eBooks
  • Published on: 2015-07-30
  • Released on: 2015-07-30
  • Format: Kindle eBook

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Emotional Intelligence in Byte Sized Nuggets
By B. K. Rice
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  • Sales Rank: #4876571 in Books
  • Published on: 2009-07-24
  • Dimensions: 9.00" h x 1.73" w x 6.00" l,
  • Binding: Paperback
  • 764 pages

About the Author
D P Kothari is Vice Chancellor, VIT University, Vellore. Earlier, he was Head, Centre for Energy Studies (1995-97) and Principal, Visvesvaraya Regional Engineering College, Nagpur (1997-98). He has been Director-incharge, IIT Delhi (2005) and Deputy Director (Admn.) (2003-2006). Earlier, (1982-83 and 1989), he was a visiting fellow at RMIT, Melbourne, Australia. He obtained his BE, ME and PhD degrees from BITS, Pilani. He is fellow of the Institution of Engineers (India), fellow of National Academy of Engineering, fellow of National IEE and Life Member ISTE. Professor Kothari has published/presented around 600 papers in national and international journals/conferences. He has authored/co-authored more than 20 books including Power System Optimization, Modern Power System Analysis, Electric Machines, Power System Transients, Theory and Problems of Electric Machines, Renewable Energy Sources and Emerging Technologies, and Power System Engineering. His research interests include power system control, optimization, reliability and energy conservation. He has received the National Khosla award for Lifetime Achievements in Engineering for 2005 from IIT Roorkee. I J Nagrath is Adjunct Professor, BITS Pilani and retired as Professor of Electrical Engineering and Deputy Director of Birla Institute of Technology and Science, Pilani. He obtained his BE with Hons. in Electrical Engineering from the university of Rajasthan in 1951 and MS from the University of Wisconsin in 1956. He has co-authored several successful books which include Electric Machines, Modern Power System Analysis and Systems: Modelling and Analysis. He has also published several research papers in prestigious national and international journals. He continues to be active in studies and writing.

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Kamis, 17 Oktober 2013

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  • Sales Rank: #4171463 in Books
  • Published on: 2008-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.15" w x 7.50" l, 2.21 pounds
  • Binding: Paperback
  • 536 pages

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This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.

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Alan Tapp is Professor of Marketing at Bristol Business School at the University of West England.

About the Author

Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.

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  • Sales Rank: #7526609 in Books
  • Published on: 2012-10
  • Original language: English
  • Dimensions: 10.75" h x 8.50" w x 1.50" l, 3.82 pounds
  • Binding: Paperback
  • 784 pages

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Selasa, 08 Oktober 2013

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Market Risk Analysis, Pricing, Hedging and Trading Financial Instruments (Volume III), by Carol Alexander

Written by leading market risk academic, Professor Carol Alexander, Pricing, Hedging and Trading Financial Instruments forms part three of the Market Risk Analysis four volume set. This book is an in-depth, practical and accessible guide to the models that are used for pricing and the strategies that are used for hedging financial instruments, and to the markets in which they trade. It provides a comprehensive, rigorous and accessible introduction to bonds, swaps, futures and forwards and options, including variance swaps, volatility indices and their futures and options, to stochastic volatility models and to modelling the implied and local volatility surfaces.

All together, the Market Risk Analysis four volume set illustrates virtually every concept or formula with a practical, numerical example or a longer, empirical case study. Across all four volumes there are approximately 300 numerical and empirical examples, 400 graphs and figures and 30 case studies many of which are contained in interactive Excel spreadsheets available from the the accompanying CD-ROM . Empirical examples and case studies specific to this volume include:

  • Duration-Convexity approximation to bond portfolios, and portfolio immunization;
  • Pricing floaters and vanilla, basis and variance swaps;
  • Coupon stripping and yield curve fitting;
  • Proxy hedging, and hedging international securities and energy futures portfolios;
  • Pricing models for European exotics, including barriers, Asians, look-backs, choosers, capped, contingent, power, quanto, compo, exchange, ‘best-of’ and spread options;
  • Libor model calibration;
  • Dynamic models for implied volatility based on principal component analysis;
  • Calibration of stochastic volatility models (Matlab code);
  • Simulations from stochastic volatility and jump models;
  • Duration, PV01 and volatility invariant cash flow mappings;
  • Delta-gamma-theta-vega mappings for options portfolios;
  • Volatility beta mapping to volatility indices.

  • Sales Rank: #1422217 in Books
  • Brand: Brand: Wiley
  • Published on: 2008-06-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.12" w x 6.85" l, 1.95 pounds
  • Binding: Hardcover
  • 416 pages
Features
  • Used Book in Good Condition

From the Inside Flap
Market Risk Analysis is a series of four volumes:

Volume I: Quantitative Methods in Finance

Volume II: Practical Financial Econometrics

Volume III: Pricing, Hedging and Trading Financial Instruments

Volume IV: Value at Risk Models.

Although the four volumes are very much interlinked, each containing numerous cross-references to other volumes, they are written as self-contained texts.

Volume I covers the essential mathematical and financial background for subsequent volumes. There are six comprehensive chapters covering all the calculus, linear algebra, probability and statistics, numerical methods and portfolio mathematics that are necessary for market risk analysis. It is a complete and pedagogical introduction to quantitative methods applied to finance.

Volume II provides a detailed understanding of financial econometrics, with a unique focus on applications to asset pricing, fund management and market risk analysis. It covers equity factor models, including a detailed analysis of the Barra model and tracking error, principal component analysis, volatility and correlation, GARCH, cointegration, copulas, Markov switching, quantile regression, discrete choice models, non-linear regression, forecasting and model evaluation.

Volume III has five extensive chapters on the pricing, hedging and trading of bonds and swaps, futures and forwards, options and volatility, and detailed descriptions of mapping portfolios of these financial instruments to their risk factors. There are numerous examples, all coded in interactive Excel spreadsheets, including many pricing formulae for exotic options but excluding the calibration of stochastic volatility models, for which Matlab code is provided.

Volume IV builds on the three previous volumes to provide a comprehensive and detailed treatment of market VaR models. The exposition starts at an elementary level but, as in all the other volumes, the pedagogical approach accompanied by numerous interactive Excel spreadsheets allows readers to experience the application of parametric linear, historical simulation and Monte Carlo VaR models to�increasingly complex portfolios. Starting with simple positions, readers are soon applying risk models to large international securities portfolios, commodity futures, path dependent options and much else. This rigorous treatment includes many new results and applications to regulatory and economic capital allocation, measurement of VaR model risk and stress testing.

Each�volume is accompanied by a CD-ROM which features numerous interactive Excel spreadsheets that illustrate the vast majority of the problems and case studies in these texts. For further information see the accompanying CD-ROM

From the Back Cover
Written by leading market risk academic, Professor Carol Alexander, Pricing, Hedging and Trading Financial Instruments forms part three of the Market Risk Analysis four volume set. This book is an in-depth, practical and accessible guide to the models that are used for pricing and the strategies that are used for hedging financial instruments, and to the markets in which they trade. It provides a comprehensive, rigorous and accessible introduction to bonds, swaps, futures and forwards and options, including variance swaps, volatility indices and their futures and options, to stochastic volatility models and to modelling the implied and local volatility surfaces.

All together, the MARKET RISK ANALYSIS four volume set illustrates virtually every concept or formula with a practical, numerical example or a longer, empirical case study. Across all four volumes there are approximately 300 numerical and empirical examples, 400 graphs and figures 30 case studies many of which are contained in interactive Excel spreadsheets available from the accompanying CD-ROM. In this volume alone there are over 200 spreadsheets in 25 workbooks. Here are just some of he illustrative empirical examples and case studies in this volume:

  • Duration-Convexity approximation to bond portfolios, and portfolio immunization;
  • Pricing floaters and vanilla, basis and variance swaps;
  • Coupon stripping and yield curve fitting;
  • Proxy hedging, and hedging international securities and energy futures portfolios;
  • Pricing models for European exotics, including barriers, Asians, look-backs, choosers, capped, contingent, power, quanto, compo, exchange, ‘best-of’ and spread options;
  • Libor model calibration;
  • Dynamic models for implied volatility based on principal component analysis;
  • Calibration of stochastic volatility models (Matlab code);
  • Simulations from stochastic volatility and jump models;
  • Duration, PV01 and volatility invariant cash flow mappings;
  • Delta-gamma-theta-vega mappings for options portfolios;
  • Volatility beta mapping to volatility indices.

About the Author
Carol Alexander is a Professor of Risk Management at the ICMA Centre, University of Reading, and Chair of the Academic Advisory Council of the Professional Risk Manager’s International Association (PRMIA). She is the author of Market Models: A Guide to Financial Data Analysis(John Wiley & Sons Ltd, 2001) and has been editor and contributor of a very large number of books in finance and mathematics, including the multi-volume Professional Risk Manager’s Handbook(McGraw-Hill, 2008 and PRMIA Publications). Carol has published nearly 100 academic journal articles, book chapters and books, the majority of which focus on financial risk management and mathematical finance. Professor Alexander is one of the world’s leading authorities on market risk analysis. For further details, see www.icmacentre.rdg.ac.uk/alexander

Most helpful customer reviews

11 of 14 people found the following review helpful.
Excellent all-round coverage
By SMS CHOUDHRY
I've been a big fan of Professor Alexander's work ever since I had her ground-breaking book "Market Models" on the structured finance desk with me at JPMorgan Chase back in 2001. She writes beautifully and accessibly, and this book is no different. Highly recommended to practitioners as well as graduate students, this book combines just the right amount of theoretical background with practical application. Given the flight-to-quality that the markets have witnessed in the last 12 months, it may well be that more exotic products fall back in popularity in the near future; however, this book gives a firm grounding in the complete range of products, vanilla to exotic. Required reading for the trading desk!

6 of 7 people found the following review helpful.
BEST BOOK ON THE SUBJECT BY FAR (THE LEADER)
By G. Gregoriou
This volume covers all aspects of pricing, hedging and trading of financial instruments. The book has many practical exmaples not provided in other books. Excellent for undergraduate and graduate classes. Matlab codes and excel spreadsheets with codes are included making this one of the best and most practical books on the subject. By far the leader when compared to other smiliar books. I am sure the students will love the book as well as money managers, and academics, etc. A work of art by Professor Carol Alexander as with all the books in this series.
Dr. Greg N. Gregoriou, PhD
Professor of Finance
State University of New York (Plattsburgh)

12 of 16 people found the following review helpful.
Rigorous yet practical
By Elizabeth Sheedy
Alexander's books are a treasure trove of material for risk managers, and this one is no exception. She is able to make complex material accessible to intelligent readers. The book is full of examples to illustrate the ideas presented. The chapter on volatility is the highlight for me.

See all 9 customer reviews...

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Minggu, 06 Oktober 2013

[V653.Ebook] Free Ebook Software Build Systems: Principles and Experience, by Peter Smith

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Software Build Systems: Principles and Experience, by Peter Smith

“This book represents a thorough and extensive treatment of the software build process including the choices, benefits, and challenges of a well designed build process.�I recommend it not only to all software build engineers but to all software developers since a well designed build process is key to an effective software development process.”

—Kevin Bodie, Director Software Development, Pitney Bowes Inc.

“An excellent and detailed explanation of build systems, an important but often overlooked part of software development projects. The discussion of productivity as related to build systems is, alone, well worth the time spent reading this book.”

—John M. Pantone, Objectech Corporation, VP, IT Educator and Course Developer

“Peter Smith provides an interesting and accessible look into the world of software build systems, distilling years of experience and covering virtually every type of tool in the build engineer’s toolbox. Well organized, well written, and very thorough; I would recommend this book to anyone with a build system under their responsibility.”

—Jeff Overbey, Project Co-Lead, Photran

“Software Build Systems teaches how to think about building software. It surveys the tools and techniques for building software products and the ways things go wrong. This book will appeal to those new to build systems as well as experienced build system engineers.”

—Monte Davidoff, Software Development Consultant, Alluvial Software, Inc.

Inadequate build systems can dramatically impact developer productivity. Bad dependencies, false compile errors, failed software images, slow compilation, and time-wasting manual processes are just some of the byproducts of a subpar build system. In Software Build Systems, software productivity expert Peter Smith shows you how to implement build systems that overcome all these problems, so you can deliver reliable software more rapidly, at lower cost.

Smith explains the core principles underlying highly efficient build systems, surveying both system features and usage scenarios. Next, he encapsulates years of experience in creating and maintaining diverse build systems–helping you make well-informed choices about tools and practices, and avoid common traps and pitfalls. Throughout, he shares a wide range of practical examples and lessons from multiple environments, including Java, C++, C, and C#. Coverage includes

• Mastering build system concepts, including source trees, build tools, and compilation tools

• Comparing five leading build tools: GNU Make, Ant, SCons, CMake, and the Eclipse IDE’s integrated build features

• Ensuring accurate dependency checking and efficient incremental compilation

• Using metadata to assist debugging, profiling, and source code documentation

• Packaging software for installation on your target machine

• Best practices for managing complex version-control systems, build machines, and compilation tools

If you’re a developer, this book will illuminate the issues involved in building and maintaining the build system that’s best for your team. If you’re a manager, you’ll discover how to evaluate your team’s build system and improve its effectiveness. And if you’re a build “guru,” you’ll learn how to optimize the performance and scalability of your build system, no matter how demanding your requirements are.

  • Sales Rank: #1149835 in Books
  • Published on: 2011-03-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.88" h x 1.44" w x 7.34" l, 2.47 pounds
  • Binding: Hardcover
  • 624 pages

Review

“This book represents a thorough and extensive treatment of the software build process including the choices, benefits, and challenges of a well designed build process.�I recommend it not only to all software build engineers but to all software developers since a well designed build process is key to an effective software development process.”

–Kevin Bodie, Director Software Development, Pitney Bowes Inc.

“An excellent and detailed explanation of build systems, an important but often overlooked part of software development projects. The discussion of productivity as related to build systems is, alone, well worth the time spent reading this book.”

–John M. Pantone, Objectech Corporation, VP, IT Educator and Course Developer

“Peter Smith provides an interesting and accessible look into the world of software build systems, distilling years of experience and covering virtually every type of tool in the build engineer’s toolbox. Well organized, well written, and very thorough; I would recommend this book to anyone with a build system under their responsibility.”

–Jeff Overbey, Project Co-Lead, Photran

“Software Build Systems teaches how to think about building software. It surveys the tools and techniques for building software products and the ways things go wrong. This book will appeal to those new to build systems as well as experienced build system engineers.”

–Monte Davidoff, Software Development Consultant, Alluvial Software, Inc.

About the Author

Peter Smith is principal of Arapiki Solutions, Inc., a consulting company that provides technical leadership for introducing new tools and methodologies for improving software development productivity. Smith specializes in the planning and deployment of software development infrastructures together with best practices for utilizing them.

Most helpful customer reviews

16 of 18 people found the following review helpful.
So Full of Promise
By B. C Ladd
Advertising "Principles and Experience" with software build tools, the
author demonstrates a surprisingly sophomoric depth of
understanding. Most of the book is presented at a very high level with
limited practical presentation.

Chapter 08 discusses the SCons tool with a section on debugging bad
builds. The --debug=presub command-line switch is introduced and
output presented. A particular environment variable is mentioned and
then some portion of the list of all environment variable definitions
in SCons is printed. The actual environment variable presented is
never found in the list, the result is never plugged into the template
command-line, and the "problem" is never debugged. The level of
understanding seems very much that of someone who has run the on-line
tutorial.

The feeling of reiterated tutorial continues in Chapter 10 on
Eclipse. I can figure out the panes of the workspace or else I can
fire up the Guided Tour that ships with the product. There is no need
to spend several pages on helping me figure out where source code is
displayed.

Chapter 06 focuses on GNU Make. The idea of a .flags file is mentioned
as a way to capture dependencies on command-line flags. Where is an
example? Is it better practice to have a .flags file per directory or
per source file? How do .flag files interact with the number of file
reads done by a build system (the topic of Chapter 19 when talking
about speeding up a build)?

There are a handful of editing errors and another, more annoying,
handful of technical errors. There is a discussion of running gdb
(why, in a book on building, do I get a tutorial on gdb? Shallow
coverage of a broad range of tools is on the menu) and the explanation
of the "list" command is incorrect.

For transparency's sake: I have maintained build tools for a
moderately sized research code base (using GMake), I have built tools
that interface with the Visual Studio project management system, and I
have taught software engineering for a decade. I may not have been the
intended audience and the (overly) broad, shallow coverage may be just
what a beginner needs (though I don't think so).

The book receives two rather than one star because it did cover tools
that I had not personally used previously (SCons), it taught me the
difference between makedepend and gxx -MM, and it mentioned Flex and
Bison. To paraphrase the book on most of the coverage, however,
"Unfortunately, this brief description of [build systems] barely
covered the basic features." And that isn't what "Practice and
Experience" promises.

4 of 4 people found the following review helpful.
A Gap-Filling Book for Software Developers Too
By minghua
A Gap-Filling Book for Software Developers Too

Build system are often viewed as merely a script to compile the code. However there are much more to it. Read this book you'll find out. As an editorial review says, this book is also for developers in addition to build engineers.

As the book starts with, a survey showed that it is common developers losing 20~30% productivity due to build related problems. My personal estimate, at one of my previous work we spent more than 30% of time dealing with build breakages. Sometimes the problems are caused by the build system itself, some other times they are due to misuse of the system. It's worth for developers to learn the build system thus to avoid messing up with the build system.

For large software it is very difficult to figure out the dependencies among the components. To my view, if it is a C program, the only place the complete dependency information can be found is in the build system. Figuring out dependencies helps developers to better design/code/debug their software. To do so you'll have to know about the build system, or you may even need to fix the build system so you can get the information dumped for you.

I use code generation in my coding practice so that I can manage more logic in code and avoid tedious repetitive work [see Martin Fowler's DSL book Domain-Specific Languages (Addison-Wesley Signature Series (Fowler)) for more on this topic]. I also generate tests from the source code. To generate code the triggers have to be incorporated into the build system. Had I read this book I would have done my work more effectively.

Even if you are on a small project, often the code needs to be configured and customized for different versions and platforms, or products. The conditional customization part, can often either be in the source code like by C ifdef primitives or in the makefiles. Knowing the build system gives the developers an alternative way of thinking where it is best to put those conditional parts. Sometimes we track the definition of a predefined macro, and it may end up in a makefile. This is the time you have to understand the makefile to know how exactly that macro is defined and used. For this reason, I would say the build system is part of the source code implementation, knowing the build system is essential to the developers.

I give this book a 5-star rating because in some sense it fills the gap between developers and build engineers, and it brings an often ignored area to attention of developers. Not that this book is perfect. You may also read the slashdot book review [...] for how some insightful people say about this book and relevant topics.

2 of 2 people found the following review helpful.
More principles, less experience
By Max Timchenko
This book is a decent introduction to the world of build systems. Overall I expected more depth from it, and felt I barely got my money's worth, but it could be perfect for someone with less experience with complex build systems who wants to learn more about the field or got tasked with choosing and implementing a build system for a project.

It starts with a high-level discussion of concepts that are common across build systems. Then it goes into an overview of five common build systems - make, scons, cmake, Ant and the GUI-based Eclipse. Generally I felt this is the weakest part of the book as it does not go into depth with any of those tools, but it is useful if one wants to compare how several systems handle a common, simple scenario, and the praise/criticism/evaluation section towards the end of each tool's description is a nice summary. For a detailed manual of one of the covered build tools, tool documentation and other in-depth books on separate tools are a far better choice.

Part III, "Advanced topics", is a misnomer - it should be called "Beyond the basics". Once again the discussion becomes more abstract and covers dependencies and related issues, "metadata" (any products that are not the final executables - documentation, tests, etc.), managing tools, and towards the end two topics that are the most important - how to improve build speed and manage build size. I would not call any topic discussed to actually be "advanced" - that would be, for example, an in-depth analysis of an existing complex make-based build framework, or a careful dissection, with reasoning and trade-offs, of a big build system of an existing open source project, none of which are to be seen in this book.

Some parts simply do not belong to the topic at hand and seem to be added solely for expansion of size of the volume. For example, the whole chapter of installer systems, including a complete walk-through of creating a NSIS project, would better be left out. Version management is also discussed in far more detail in other books, but there at least there is a related tangent of what should and should not be stored in source control.

See all 6 customer reviews...

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Rabu, 02 Oktober 2013

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  • Sales Rank: #216356 in Books
  • Published on: 2016-08-22
  • Original language: English
  • Dimensions: 10.00" h x .50" w x 8.00" l,
  • Binding: Paperback
  • 180 pages

Review
“Andy does it again, with an outstanding follow up to Content Chemistry. The lecture and lab approach is a must for anyone serious about creating and promoting genuine content to grow their business through web marketing. We have added several copies to our library.� —Arnie Kuenn, CEO, Vertical Measures, author, Content Marketing Works

"Andy Crestodina is our go-to person for all things content marketing and in Content Chemistry Andy teaches you exactly what you need to know."� —Adam Franklin & Toby Jenkins, authors, Web Marketing That Works

"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It’s required reading for everyone who works for Arment Dietrich."� —Gini Dietrich, CEO, Arment Dietrich, author, Spin Sucks

About the Author
Andy Crestodina is the cofounder and the strategic director of Orbit Media Studios, an award-winning web design company, which has completed more than 1,000 successful website projects. He is a top-rated speaker at national conferences who is dedicated to the teaching of marketing. His favorite topics include search engine optimization, social media, analytics, and content strategy. He has written more than 100 articles on content marketing topics. He lives in Chicago.

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2 of 2 people found the following review helpful.
How to get a powerful content marketing chemical reaction.
By Douglas N. Burdett
[[VIDEOID:a8e1ba411aba4abdb69f1728ec2e373e]] Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the book “Content Chemistry: An Illustrated Handbook for Content Marketing” by Andy Crestodina.

You’re probably aware that we’re in an era where marketers can bypass media gatekeepers such as paid advertising and the news media and speak directly to their customers on the Internet by producing their own content.

This of course is why content marketing has had such a resurgence. I say resurgence because it’s not a new form of marketing necessarily. It’s just that for about the last 75 years, mass marketing through advertising and media relations worked. It worked beautifully as a matter of fact. But now people can avoid unwanted marketing messages and have much more control over what messages they receive.

If your content is helpful, useful or entertaining you’ll get their attention and they’ll come to know, like and trust you.

So there are a lot of businesses that are going back to content marketing, but there is a generation of marketers and businesspeople who are less familiar with how to get started with it in the age of the internet and social media. But fear not! If you are trying to get a handle on content marketing, from the trends down to the tactics, the book Content Chemistry is what you need.

The book is extremely well researched and ingeniously presented. It includes clear explanations of things like search engine optimization, social media, and email marketing. The book, which is refreshingly concise, is laid out like a chemistry textbook and carries that narrative, but in a fun and informative way. For instance it includes the periodic table of content, which is worth the price of the book alone.

The book is organized into two sections: Part 1 is entitled “Lecture” and Part 2 is “Lab.” See what he did there?

Now, I was an English major in college but was required to take a year of Chemistry.
The difference between that year of chemistry and the book “Content Chemistry” is that I actually understood and enjoyed “Content Chemistry.” You will too!

And, to listen to an interview with Andy Crestodina about “Content Chemistry,” visit MarketingBookPodcast.com.

1 of 1 people found the following review helpful.
So SEO, So Social, So Content
By Benyamin
Content Chemistry excels at bridging the gap between the "theory" of content marketing and the capture of real audience members, leads, and revenue.

It focuses extensively on using SEO to guide the development of your writing and content efforts, providing a clear procedure for optimizing individual posts and growing the overall traffic of a site. With advice on best practices for headlines, keyword research, and actual writing, Content Chemistry is not an overnight band-aid that you apply to your business's struggling marketing efforts – it requires steady work, but the material in this book can be used to build a serious online following.

Aside from SEO, this book offers some uncommon insight into connecting with influencers and growing your network of content creators and promoters.

A word of caution: if you are looking for the nitty gritty of Google ranking factors, or are looking for lists and best practices for 17 SEO tools, this isn't the book for you. But if you are a business owner, website owner, or writer looking to increase the online profile of your work, this book is a great place to start.

7 of 7 people found the following review helpful.
The key inbound marketing tactics that you need to know
By Dinesh Ganesarajah (@dinogane)
In today's Internet world, it is simply not good enough to have a website. You need to understand how to attract a large, targeted audience to your website - an audience that will create buzz for your products and services. This is the promise of inbound marketing - of "content marketing".

Yet, many of us do not have the time and energy to wade through all the reports, articles and data published by HubSpot, SEOmoz and the numerous other content marketing experts out there. We simply need the most pertinent tactics that will help us be successful - so we can get on with our other jobs, or get to know enough about this area to hire the right person to do this job.

This book cuts through all the noise around content marketing - and gets straight to the key information we need. Every page in this book packs a punch. It is concise, neatly presented and hits home. It started out as a quick read - I finished it in a day - but quickly became a reference book I turned to over and over again, as I started working on implementing the techniques and strategies.

If I have one criticism of this book, it is that it misses an opportunity to go into further depth. Andy's writings on Orbit Media Studios's blog presents another level of material beyond what is in this book, and should be used as a companion to this book.

Often cited in the Chicago Tribune, and often found presenting at industry events, Andy Crestodina has been incredibly successful using the techniques in this book to build Chicago's top web design agency. It is astonishing that he is so incredibly transparent about how he has achieved this success, and proactively teaches it, through channels such as this book.

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Selasa, 01 Oktober 2013

[O603.Ebook] Ebook Download The God Who Failed: An Assessment of Jawaharlal Nehru's Leadership, by Madhav Godbole

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The God Who Failed: An Assessment of Jawaharlal Nehru's Leadership, by Madhav Godbole

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The God Who Failed: An Assessment of Jawaharlal Nehru's Leadership, by Madhav Godbole

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The God Who Failed: An Assessment of Jawaharlal Nehru's Leadership, by Madhav Godbole

No leader of independent India has towered as high over Indian politics as Jawaharlal Nehru. Highly educated and articulate, he had a deep understanding of the history and culture of India and was responsible for laying much of the foundations on which today s India is built an enlightened Constitution, parliamentary democracy with adult suffrage, and secularism.

However, of equal significance are Nehru s failures, for which he and his admirers have been increasingly criticized since the turn of the century. These include the imbroglio that took place when Kashmir became a part of India; the Indo-China border dispute of 1962; his overlooking the growing menace of corruption on his watch; and Nehru s futile pursuit of his own brand of dubious socialism.

The God Who Failed: An Assessment of Jawaharlal Nehru s Leadership provides an objective and unbiased look into Nehru s legacy his triumphs, his failures, and his unfulfilled vision for India. Written by the veteran administrator and author Madhav Godbole, this book is a powerful account of the leader who shaped modern India as we know it.

  • Sales Rank: #3966530 in Books
  • Published on: 2014-11-01
  • Released on: 2014-12-11
  • Original language: English
  • Dimensions: 9.00" h x .94" w x 6.00" l, 1.36 pounds
  • Binding: Hardcover
  • 374 pages

About the Author
Madhav Godbole holds an MA and PhD in Economics from Bombay University and an MA in Development Economics from Williams College, USA. His distinguished career has included assignments such as Secretary, Petroleum and Natural Gas; Secretary, Urban Development, Government of India; Principal Finance Secretary, Government of Maharashtra; and Chairman, Maharashtra State Electricity Board. He is the author of sixteen books in English and Marathi including Good Governance: Never on India s Radar (2014).

Most helpful customer reviews

1 of 1 people found the following review helpful.
A refreshing look at Nehru
By Milind Sathye
Godbole's book is refreshing...It is hard to find unbiased journalism in India.. It is important that deification of any one howsoever tall the leader may be doesn't take place. Unless a person's life is viewed from a different lenses, it would be hard to know the truth. The books so far on Nehru are just one-sided account of his greatness and compete with each other in eulogizing him. It is understandable from mercenary authors, given that Nerhu's future generations occupy the throne directly or indirectly. Godbole however provides a 360 degree view of Nehru. It is quite common in western countries to provide such an account of their leaders howsoever tall they may have been. It never happened in India earlier. One may or may not agree with Godbole, neither his views would diminish the stature of Nehru but the book does provide a refreshing reading experience when compared with those written by sycophants of the Family. A must read for any one who is tired of reading sycophantic accounts of Nehru.

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[Q529.Ebook] Ebook Paths of Life: American Indians of the Southwest and Northern MexicoFrom Brand: University of Arizona Press

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Paths of Life: American Indians of the Southwest and Northern MexicoFrom Brand: University of Arizona Press

This monograph marks the first presentation of a detailed Classic period ceramic chronology for central and southern Veracruz, the first detailed study of a Gulf Coast pottery production locale, and the first sourcing-distribution study of a Gulf Coast pottery complex.

  • Sales Rank: #770050 in Books
  • Brand: Brand: University of Arizona Press
  • Published on: 1996-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.00" w x 7.00" l, 1.54 pounds
  • Binding: Paperback
  • 298 pages
Features
  • Used Book in Good Condition

From the Inside Flap
Within these pages are living portraits of fifteen Native American groups of Arizona and northern Mexico. The Navajos, the Western Apaches, the Hualapais, Yavapais, and Havasupais, the Yaquis, the Oaodham, the Tarahumaras, the Southern Paiutes, the Seris, the Colorado River Yumans--Quechan, Mohaves, Cocopas, and Maricopas--and the Hopis. Literally and figuratively, the paths they walk are the same paths walked by their ancestors, going back hundreds and even thousands of years. Through history, most of these groups have seen their homelands conquered by outside military forces and their people scattered far and wide. Yet, despite years of exile and subjugation, they have all kept alive their cultures, their sense of being a people. This book explores the symbols, rituals, and words that have ensured continuity and that distinguish each group from others. Equally important, "Paths of Life" describes the dynamic changes that are occurring in each group as new ideas are incorporated into traditional ways of life. The book focuses on one major cultural theme for each group. The chapter on the Navajos, for example, illustrates how the work of sheepherding reinforces the DinA(c) way of relating to one another and living off the land, while the chapter on the Yaquis examines how Catholic and Native rituals have become fused into a uniquely meaningful Yaqui religion. Throughout the book, the guidance and advice of respected Indian scholars have ensured both accuracy and authenticity. The pages in this volume are filled with individuals like Victoriano Churro, "a man who ran like a deer," and artist Grace Mitchell: "Iam going to weave a basket. Iall gather mulberry shoots, split them and rollthem . . ." There are glimpses of the Yaqui flower world, "Wilderness world / flower freely, is blowing, / wilderness world," and the Seri creation myth, "Slender whirlwinds coming from the sky touch the land. / Sounds of arrows / striking the ground, / roaring, / raising dust clouds." Here also are Father Sun and Mother Moon, Rock Crystal Boy and Yellow Corn Girl, Spider Woman, Wolf, and of course Coyote. Among the many books written about these groups, Paths of Life is rare for its breadth of information. The book includes dozens of photographs, both color and black-and-white, as well as a number of short asides, which discuss special points of interest. Readers in search of even more information will appreciate a carefully selected list of suggested additional reading. Encompassing anthropology, history, Native American cultures, arts, and folklore, at heart this is a book for anyone--teacher, student, armchair traveler, general reader--whose imagination has been captured by the lands and peoples of the Greater Southwest.

From the Back Cover
Within these pages are living portraits of fifteen Native American groups of Arizona and northern Mexico. Literally and figuratively, the paths they walk are the same paths walked by their ancestors, going back hundreds and even thousands of years.

About the Author
Thomas E. Sheridan holds a joint appointment as professor of Anthropology at the Southwest Center and the Department of Anthropology at the University of Arizona. He has authored or co-edited eleven other books. Nancy J. Parezo is Curator of Ethnology at the Arizona State Museum and, with Barbara Babcock, co-editor of Daughters of the Desert.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Good book
By Jason White
Learned a lot from the book.

4 of 4 people found the following review helpful.
Great commentaries!
By Jenna Lindsay
I have this book for one of my college classes, and it is really interesting to have a book that is not just a dry ethnography. I think it holds true to how it describes itself in the introduction: "We want to investigate one central and fundamental theme--the persistence of ethnic identity in the face of constant change...about groups of people who have maintained a strong sense of their own ethnic identity in the face of conquest, persecution, exile, and in some cases attempted genocide." Interesting insights and analysis. Tells of past, current issues, contact with Euro-Americans, and possible futures of these peoples. An interesting read even outside of class.

4 of 4 people found the following review helpful.
Details cultures still vibrant
By S. Long
I bought this as a textbook for a class, but would highly recommend it to anyone interested in southwestern American Indian cultures.

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