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Die Weinwirtschaft ist eine dynamische Branche, deren Handel sich weiter internationalisiert und globalisiert. �ber die letzten zwei Jahrzehnte wurden im Durchschnitt 25% der gesamten Weinpro-duktion international gehandelt. Mit Beginn der 1980er Jahre wur-den nur etwa 18% des konsumierten Weines weltweit importiert, im Jahre 2005 hat sich diese Zahl auf 33% erh�ht. Diese wenigen An-gaben zeigen einen Trend in der Weinbranche auf: „Wine is an in-ternational business." Dieser Band entwickelt Marketingstrategien f�r den Absatz von deutschem Wein auf internationalen M�rkten. Neben der Beschreibung und Erkl�rung von internationalen Marketingstrategien liegt ein besonderer Schwerpunkt auf der praktischen Anwendung der theoretischen Grundlagen im L�ndermarkt USA, mit einer Analyse des amerikanischen Weinmarktes und dem dortigen Konsumverhalten.
- Sales Rank: #14103476 in Books
- Published on: 2009-06-24
- Original language: German
- Number of items: 1
- Dimensions: 8.27" h x .43" w x 5.83" l, .56 pounds
- Binding: Paperback
- 188 pages
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