PDF Download Pantone: The Twentieth Century in Color
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Pantone: The Twentieth Century in Color
PDF Download Pantone: The Twentieth Century in Color
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- Sales Rank: #7060815 in Books
- Published on: 2011-10-31
- Binding: Unknown Binding
Most helpful customer reviews
49 of 51 people found the following review helpful.
Pantone: the Twentieth Century in Color
By Richard S. Keyes
I teach color theory in a major design school in California, and I have been eager to find a good source of decade by decade palette information for the 20th century. I am sad to say that this isn't that book. It is written from a fashion point of view, with grand sounding pronouncements about arbitrarily chosen artifacts. And, it is a Pantone book, so its primary purpose is to promote Pantone (A system invented in 1963, two thirds of the way through the 20th century), rather than provide insight into why certain hue combinations became popular. There is some visual entertainment to be found here, to be sure, but overall this is a lost opportunity.
33 of 36 people found the following review helpful.
A sort of dull grey
By Robin
'The 20th century in color' seems an incredibly slim premise for a book and so it turns out. Really just a collection of color photos and graphics tipped into the pages. There seems to be no objective criteria for the choice of images, their significance or how they are used. Each spread has a large photo on the right-hand side yet so many of these are just not worth using big because of poor quality or blandness: page 163 has a soft focus PR shot of Don Johnson and Philip Thomas from Miami Vice; page 149 an equally soft focus John Travolta from Saturday Night Fever; a badly cropped and uncolorful shot Kurt Cobain is on page 175.
The authors have written some very generalized historical copy to go with the images and this text seems to rely on what pictorial material was available for each mini essay, so a series of pictures from the past are included even though they have no particular historical relevance. The authors, it seems, have written several equally light-weight books clustered around a Pantone theme.
The fact that I picked up a copy really cheaply suggests to me that the title has no substance or sales and was quickly dropped into the Close-out bin.
55 of 63 people found the following review helpful.
A sad disappointment
By Addie Tucker
Like so many oversized books, this one is woefully over-produced. While dividing it into decades is a useful device, miniscule type for the text and skimpy pictures, both in quantity and size, made this a real disappointment for me. I never check out anything in a bookstore before I buy at Amazon, but if I had seen this, I would not have purchased it. There are two things I love above all else: colors and the English language. Both get short shrift here.
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