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Publisher: Alfred a Knopf
Date of Publication: 1949
Binding: hardcover
Edition: First Edition
Condition: Good/Fair
Description: 8vo - over 7�" - 9�" tall Book to Movie Copyright date 1949, first and second printing before publication. Orange cloth over boards with black lettering and design on the spine. No tears bent pages nor any writing. Light Browning to the inside covers front and back from age. Fore edge pages are not cut. Dust Jacket no bent flaps, nor is it price clipped. Shelf wear to the edges also a 1.5 x 5" tear out of the bottom of the front of the dust jacket. The dust jacket is now protected by a clear cover. Text is bright and clean, binding is secure, a solid book.
- Sales Rank: #2891953 in Books
- Published on: 1949
- Ingredients: Example Ingredients
- Number of items: 1
- Binding: Hardcover
Most helpful customer reviews
12 of 13 people found the following review helpful.
worthwhile reading for Robbins fans
By A Customer
This was Robbins' second novel and there is a marked improvement in the quality of the writing over his first, NEVER LOVE A STRANGER. Robbins appeared to have had a better editor this time around, but more than that, the tone is more even and the narrative more coherent than before.
I've always appreciated the fact that Robbins didn't "dumb down" or spell everything out. The reader is asked to fill in a missing blank now and then. The plot of THE DREAM MERCHANTS is quite complicated, but with complexity comes variety and action, and Robbins was a master at keeping things moving.
THE DREAM MERCHANTS deals with the early Hollywood moguls, the deals they negotiated, the swindles they perpetrated. It treats of movie stars and directors, technicians and PR spokespeople only insofar as they relate directly to the moguls. There is a fairly long subplot involving a spider woman of an actress with whom the protagonist, Johnny Edge, becomes involved. Aside from that, the plot revolves mostly around the Hollywood bigwigs' business deals. But having already read quite a bit about the making of movies from the technical end, I was interested in glimpsing Hollywood from a different perspective this time around.
Bubba
5 of 5 people found the following review helpful.
Good early Robbins
By Charles Castel
In 1949, Harold Robbins followed up his first novel, Never Love a Stranger, with what would prove to be the first of a loose trilogy he would write on the history of the American film industry. The Dream Merchants covers the pioneer days of the motion picture, depicting the rise of a primarily Jewish owned and operated Independent company that would take on the WASP led motion picture patents combine and rise to become one of the major studios of the 1920's and 30's. Though the studio is called Magnum and headed by Peter Kessler and Johnny Edge, Robbins draws upon the history of Universal Pictures (where he was an executive in the 1940's) and its founder Carl Laemmle and his successor and long time associate Robert Cochrane.
The book is structured between short passages set in 1938 narrated in the first person by Johnny Edge, who has just become the new President of Magnum, but must already contend with a board room power struggle as well as the news that his old friend Peter has suffered a massive stroke, and longer sections flashing back over various time points between 1908 and 1938 depicting the rise of Magnum Studio and the ups and downs of the friendship between Johnny and the members of the Kessler family. In these flashbacks, Johnny and the Kesslers work hard to raise what started out as a simple nickoledon business and transform their venture into a major producer and distributor of movies throughout the world. Over the 30 years, Kessler's children grow up, one of whom, Doris, falls in love with Johnny, and Mark, who becomes a spoiled adult child of Hollywood . A section of the book is also devoted to Johnny's experiences as a soldier in World War I where he suffers an injury that will change his life forever. There also a heaping slice of steamy melodrama in which Johnny becomes involved with an ambitious actress who unbeknownst to him is incestuously involved with a family member, a character that has more than a passing resemblance to "the Great Profile" of American theater and film, John Barrymore.
The Dream Merchants is especially strong in evoking a sense of family and friendship that exists between Johnny, the Kesslers and other people who come into their orbit. You really feel these characters care for each other. Likewise, thanks to his background as a film executive, Robbins realistically evokes the business side of the industry with a number of scenes depicting bargaining, deal making, and executive maneuvering both within a company and between rival studios. Though tame in comparison to some of his later, more sexually explicit books, The Dream Merchants is still an entertaining read. It may not rank up there with What Makes Sammy Run as a Hollywood literary novel, it more than does the job as a good entertainment with plenty of heat, humor, humanity and heart.
2 of 2 people found the following review helpful.
Fame, Money, Sex - This book has it all
By BookWorm257
Very compelling and captivating story set against the glamorous backdrop of Hollywood and the entertainment industry! I felt myself really become invested in the lives of the characters in this book. Their triumphs and their trials had me laughing and crying all at once. The Dream Merchants is by far one of my favorite Harold Robbins sagas of fame, money, sex, and wild adventures.
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